What is ‘Jobs To Be Done’ – and should you apply it?

In the world of Experience Design (XD), Jobs To Be Done is becoming a popular topic. XD strategists promote it as a helpful tool to guide businesses to answer and identify their consumers’ needs. But what is Jobs To Be Done (JTBD) precisely, and how is it useful?   The theory behind JTBD  Every day you encounter a job that needs to be done. It can be big or small, from brushing your […]

How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.

5 Expert Tips on Becoming Omnichannel

Becoming omnichannel is currently on the to-do list for companies in almost every industry. We have asked one of our own experts to explain what it means to become omnichannel and why business transformation is so important. Joy works as a Strategy Director and has been part of the Emakina.NL team since 2017. She has […]

Positive Vibes Rule at TEDxCADBrussels

Last weekend, Emakina celebrated the kick off of the first TEDxCADBrussels, as main sponsor. And it was an inspiring day, filled to the brim with enthusiasm, engagement and creativity. Curious eye witness Our colleague Digital Strategist Anna Boroshok was our curious eye witness at this first TEDx event of the College of Advertising & Design. […]

Cannes 2016: Reinventing Agencies Lead the Way

Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]

Extra Q&A Session with Brian Solis

Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.

2010-2019: ten years of tech innovations

Since the turn of the century, technological advances have multiplied exponentially from year to year. So, as we head into 2020, let’s stop for a moment to measure how far we’ve come since 2010 in terms of technology. Here is a selection of 10 inventions that have changed our lives, both on a personal and professional level.

Co-Creation: 5 Questions Answered

We asked one of our UX experts five questions about co-creation. Jaap works as a Lead UX Designer and has been part of the Emakina Team since 2014. He is currently responsible for our clients Heineken and Omron. When asked why co-creation is so important in the design process, Jaap says: “When we speak about […]

Les assistants virtuels : un défi d’expérience et d’influence pour les marques.

Si vous prenez le métro, vous n’avez pas pu rater les 4×3 vantant les mérites de Google Home. Après Amazon en 2014 avec Echo, Google propose aussi son “enceinte intelligente”. Quant à Apple, son HomePod sera disponible courant 2018. Les 3 appareils ont plus ou moins les mêmes fonctionnalités mais s’inscrivent chacun dans une stratégie […]

A telecom love story

She looked at him while she was going up the stairs of Piazza di Spagna to get a closer look at the Obelisco Sallustiano. He looked back at her with a big smile on his face and said buongiorno! (with a rather strong English accent). She smiled back. They both knew from that exact moment […]

Brian Solis in Emakina Webinar: in these dark times, be the light

Digital anthropologist and global thought leader Brian Solis shared his ideas with us on moving forward in these extraordinary Covid-19 times, in an exclusive Emakina webinar on 23 June 2020.
The novel economy offers a rare opportunity to identify problems of the old normal and rebuild as a digital-first business. More resilient, relevant and in harmony with the times.
In his award-winning book ‘Lifescale’, Brian Solis invites us to join him on a journey of self-discovery and growth. Now more than ever, his message is important. So, the 8-time bestselling author shared his thoughts on how to find back our balance and master our destinies. People could work less, be more creative, engaged, happy and healthy. This takes a mindful program.

What happened at CREA Digital Day 2020

Every year, CREA Digital Day, co-organized with Emakina, gathers industry professionals, students, marketing experts, media specialists and communication enthusiasts in Geneva to celebrate creativity and technology. We attended the conference to offer you this summary of some of the fascinating presentations that unveiled current and future digital trends affecting our daily lives. Watch the full […]

Luxury Watches… What Makes People Tick?

Facebook’s Asher Rapkin shared some interesting ideas on luxury brands, social media and commerce at the Salon SIHH in Geneva earlier this year. You have to tell true stories, interact, leverage social media using the right ‘lingo’, and create overlapping communities. And then go from social to sales.

Make the Wow Factor Great Again!

A man wearing a black turtleneck once said: ‘Any sufficiently advanced technology is indistinguishable from magic.’ That man was actually quoting British science fiction writer Arthur C. Clarke’s third law, who was as right in 1973 as he is today. This is why so many scientists, engineers, designers, inventors and digital agencies, among others, strive […]

Emakina dévoile le Brand Experience Score© Wave 3 : étude des secteurs du bricolage et du jardinage

Après les deux précédentes études sur les marques du secteur des cosmétiques et de la mode féminine, c’est avec plaisir que nous révélons aujourd’hui les résultats du Brand Experience Score© Wave 3 qui s’intéresse aux marques de bricolage et de jardinage. A découvrir plus en détails sur www.brandexperienceplatform.fr. Le Brand Experience Score est un indice […]

Next Page »