What is ‘Jobs To Be Done’ – and should you apply it?

In the world of Experience Design (XD), Jobs To Be Done is becoming a popular topic. XD strategists promote it as a helpful tool to guide businesses to answer and identify their consumers’ needs. But what is Jobs To Be Done (JTBD) precisely, and how is it useful?   The theory behind JTBD  Every day you encounter a job that needs to be done. It can be big or small, from brushing your […]

What the heck is DXD (and how can it help your business)?

We are Emakina, the User Agency. It’s our mission to help your business evolve, with the user squarely in the centre. Knowing this, it won’t come as a big surprise that we’ve taken the strategy & advisory pillar in our service offering to the next level of user-centricity. How? By adding a brand new Digital eXperience Design (DXD) team!  Sure, but what is DXD?  DXD is short for Digital eXperience Design. It means exactly what is says: designing […]

Emakina / Things: Welcome to the next level of connected objects

We asked Michael Totta, Head of Emakina / Things, well, “How are things?”. His answer was a stream of ideas and insights, energetically introducing his business of connected objects. MTO: “The team works at the frontier of new technology, where creativity and digital meet innovation. From smart homes, cars, and other means of transport to […]